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19 Mar 2009
Q. Dear Denese, I have always been of the opinion that if I wanted to purchase a property at a bargain price I should source properties that are being auctioned. Now as a seller, I am still of that opinion, however, there appears to be a lot of hype around various methods of selling. What is your opinion? Ralph Payne

A. Hi Ralph,
There is a saying in the property industry that when times are tough, ‘go back to basics’. At Firzt, we are doing just that.

Although there are many buyers in the market today, many of them do not meet the
necessary criteria to qualify for the required bond or have the deposit and registration costs available. Our challenge therefore, is not finding buyers or taking offers, it is sourcing and qualifying the buyers who have the means to purchase.

We remain consistent with the tried and tested method of selling, which has proved to be successful. Our Realtors focus on qualifying buyers prior to taking an offer and are thereby able to present sound offers to our Sellers. Yes, we are in trying times and many Sellers may be hard pressed for a sale at any price. This does not mean that a Seller need resort to marketing which could give the impression of a desperate sale or a
property at a bargain price.

We firmly believe - and our results bear testament to this - that professional Realtors who work smarter and thoroughly source all the necessary information specific to
up-to-date market analyses plus the qualification of buyers needs, results in the best prices being achieved from the market in the current economy.
Why re-invent the wheel?

Denese Zaslansky
askdenese@firzt.co.za - 011 731 0300



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